Anushka Sharma is turning heads

As they say, fashion can make you or break you. In case of actor Anushka Sharma, it has certainly worked in her favour. While the actor with her girl-next-door look got a lukewarm response from style watchers, when she stepped into Bollywood four years back, the later part of year 2011 saw her
emerge out as quite a style icon. From her designer chic gowns to her stylish hairdos, Anushka has wowed all with her stellar style, which has undergone a subtle but a very posh make over.

Talking about this transformation, stylist Ankita Jain says, “Anushka is opting for more sleeker outfits. She’s wearing dresses that flatter her body type and is also experimenting with her hair. All this goes on to show that she’s planning her looks more carefully Anushkanow.”

Nisha Kundnani, Anushka’s current fashion stylist agrees, “One of the finest quality about Anushka’s new look is that nothing about her is over dramatic. She is also experimenting with fashion. So one day she could do a grunge jacket with distressed denims and boots, the other day she can make a 40s pencil silhouette work for her, the next she’ll carry a red carpet gown like a Hollywood star.”

Fashion designer Alpana of designer duo Alpana Neeraj says, “Whether it is her straight hair, unkempt waves, messy bun or a ponytail, Anushka is coming across as someone who wants to try out new styles.”

Jacqueline is face of women’s winter wear brand Rage

Bollywood actress and model Jacqueline Fernandez will feature in ad campaign of Rage Knit Online, a well-known womenswear brand that specializes in winter wear.

The brand believes that Jacqueline would be able to bring a punch of freshness, energy and dynamism to its trendy winter garment collection.

Rage Online, the online platform of Rage, is quickly becoming the preferred ecommerce portal for women’s apparel, especially for fashion conscious women. It has women’s winter jackets, girls fashion tops and ladies cardigans that are in sync with the latest international fashion trends for women.

Rage Knit, the parent company of the online portal, has a retail presence across India through its 25 exclusive brand outlets (EBOs) and more than 500 multi-brand outlets (MBOs).

The brand’s collection offers knitted tops, dresses, jumpers, cardigans, woven blouses, tunics, capes and ponchos for women.

Rage has a production unit in Punjab’s Ludhiana that is equipped with latest knitting and finishing machinery.